A photo a day – selling dreams

My son received a package of festival tickets this morning but the tickets were nothing like I had seen before.

 

The ticket came in for the form of a small treasure chest like box with a large Victorian type of key inside an envelope marked “Unlock Devine Happiness”. When he opened the treasure chest with the key he saw a red and gold wrist band illuminated by a yellow patterned light.

This made me think a lot about marketing. The clever festival organisers had turned a simple receiving of a ticket into an event. If you are interested here is the link to the festival (link).

Accordingly, my photo of the box and its contents followed an expressive/magical evocation rather than just documenting it. For example I used a narrow depth of field, tight framing and selected contrast to display the contents.